Digital Marketing
- Syllabus
- Eligibility
- Duration
Digital marketing is a course of study that focuses on the practices and techniques of marketing products and services through digital channels such as websites, search engines, social media, email, and mobile applications. Digital marketing courses typically cover topics such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, data-driven marketing, e-commerce marketing, social media marketing, email marketing, and more.
The syllabus of a digital marketing course typically includes:
1. Introduction to Digital Marketing
2. Understanding the Digital Consumer
3. Content Marketing 4. Search Engine Optimization (SEO)
5. Pay-Per-Click (PPC) Advertising
6. Social Media Marketing
7. Email Marketing
8. Mobile Marketing 9. Web Analytics
10. Website Design and Development
11. Copywriting
12. Digital Advertising and Retargeting
13. Conversion Rate Optimization
14. Affiliate Marketing 15. Video Marketing 16. Digital Media Planning
17. Online Reputation Management
18. E-Commerce Strategies
19. Digital Marketing Strategies and Tactics 20. Legal and Ethical Issues in Digital Marketing
Minimum HSCÂ
3 Months